:root{
  --ink:#12101a;
  --paper:#f7f5f2;
  --pop:#ff2e88;
  --grape:#5b21e0;
  --mist:#6a6577;
  --line:#e6e2dc;
  --white:#ffffff;
  --body-font:'Inter',system-ui,sans-serif;
  --display-font:'Space Grotesk',sans-serif;
  --fs-scale:1;
  --hs-scale:1;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  font-family:var(--body-font);
  background:var(--paper);
  color:var(--ink);
  font-size:calc(16px * var(--fs-scale));
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
h1,h2,h3,.display{font-family:var(--display-font);line-height:1.02;letter-spacing:-.02em}
a{color:inherit;text-decoration:none}
img{max-width:100%;height:auto;display:block}
.wrap{max-width:1200px;margin:0 auto;padding:0 24px}
.pop{color:var(--pop)}
.skip-link{position:absolute;left:-9999px}
.skip-link:focus{left:16px;top:16px;background:var(--ink);color:#fff;padding:10px 16px;border-radius:8px;z-index:999}

/* ---- Nav ---- */
.site-header{position:sticky;top:0;z-index:50;background:rgba(247,245,242,.82);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.site-header.static{position:relative}
.nav{display:flex;align-items:center;justify-content:space-between;height:72px}
.logo{font-family:var(--display-font);font-weight:700;font-size:24px;letter-spacing:-.03em;display:flex;align-items:center;gap:8px;color:var(--ink)}
.logo img{max-height:44px;width:auto}
.logo .brand-mark{display:block;flex-shrink:0;border-radius:11px;box-shadow:0 6px 16px -6px rgba(91,33,224,.5)}
.logo .dot{width:11px;height:11px;border-radius:50%;background:var(--pop);display:inline-block;box-shadow:0 0 0 4px rgba(255,46,136,.18)}
.nav-links{display:flex;gap:34px;align-items:center;list-style:none}
.nav-links a{font-size:15px;font-weight:500;color:var(--mist);transition:color .2s}
.nav-links a:hover,.nav-links .current-menu-item>a{color:var(--ink)}
.btn{display:inline-flex;align-items:center;gap:8px;background:var(--ink);color:var(--paper);padding:12px 22px;border-radius:100px;font-weight:600;font-size:15px;transition:transform .2s,background .2s;border:none;cursor:pointer}
.btn:hover{transform:translateY(-2px);background:var(--grape)}
.btn.pink{background:var(--pop);color:#fff}
.btn.pink:hover{background:var(--grape)}
.btn.block{width:100%;justify-content:center}
.burger{display:none;background:none;border:0;cursor:pointer;flex-direction:column;gap:5px}
.burger span{width:24px;height:2px;background:var(--ink);border-radius:2px}

/* ---- Hero ---- */
.hero{position:relative;padding:96px 0 80px;overflow:hidden}
.hero .blob{position:absolute;border-radius:50%;filter:blur(6px);opacity:.9;z-index:0}
.b1{width:340px;height:340px;background:radial-gradient(circle at 30% 30%,#ff5ba3,var(--pop));top:-60px;right:-40px;opacity:.16}
.b2{width:260px;height:260px;background:radial-gradient(circle at 30% 30%,#8b5cff,var(--grape));bottom:-80px;left:-60px;opacity:.14}
.hero-inner{position:relative;z-index:1;max-width:860px}
.eyebrow{display:inline-flex;align-items:center;gap:10px;font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:.14em;color:var(--grape);background:rgba(91,33,224,.08);padding:8px 16px;border-radius:100px;margin-bottom:28px}
.eyebrow .dot{width:8px;height:8px;border-radius:50%;background:var(--grape);display:inline-block}
.hero h1{font-size:calc(clamp(44px,7.4vw,86px) * var(--hs-scale));font-weight:700;margin-bottom:24px}
.hero h1 .under{position:relative;white-space:nowrap}
.hero h1 .under svg{position:absolute;left:0;bottom:-12px;width:100%;height:18px}
.hero p.lead{font-size:calc(clamp(17px,2.2vw,21px) * var(--fs-scale));color:var(--mist);max-width:600px;margin-bottom:38px}
.hero-cta{display:flex;gap:16px;flex-wrap:wrap;align-items:center}
.ghost{font-weight:600;font-size:15px;display:inline-flex;align-items:center;gap:8px;color:var(--ink)}
.ghost .pop{transition:transform .2s}
.ghost:hover .pop{transform:translateX(3px)}

/* ---- Stats ---- */
.stats{border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--white)}
.stats-grid{display:grid;grid-template-columns:repeat(4,1fr)}
.stat{padding:40px 24px;text-align:center;border-right:1px solid var(--line)}
.stat:last-child{border-right:0}
.stat .num{font-family:var(--display-font);font-size:calc(44px * var(--hs-scale));font-weight:700;color:var(--ink)}
.stat .num .pop{color:var(--pop)}
.stat .lbl{font-size:calc(14px * var(--fs-scale));color:var(--mist);margin-top:4px}

/* ---- Galerie / réalisations (carrousel horizontal) ---- */
.gallery-filters{display:flex;flex-wrap:wrap;gap:10px;margin-bottom:28px}
.gf-btn{background:var(--white);border:1px solid var(--line);color:var(--mist);border-radius:100px;padding:10px 20px;font-family:var(--body-font);font-size:14px;font-weight:600;cursor:pointer;transition:background .2s,color .2s,border-color .2s,transform .15s}
.gf-btn:hover{color:var(--ink);transform:translateY(-1px)}
.gf-btn.active{background:var(--ink);border-color:var(--ink);color:#fff}
.gallery-scroller{position:relative}
.gallery-track{display:flex;gap:26px;overflow-x:auto;scroll-snap-type:x mandatory;scroll-behavior:smooth;padding:4px 4px 22px;-webkit-overflow-scrolling:touch;scrollbar-width:none}
.gallery-track::-webkit-scrollbar{display:none}
.gallery-track .work{flex:0 0 340px;scroll-snap-align:start}
.gs-nav{position:absolute;top:calc(50% - 30px);transform:translateY(-50%);width:50px;height:50px;border-radius:50%;border:1px solid var(--line);background:var(--white);color:var(--ink);font-size:20px;line-height:1;cursor:pointer;display:flex;align-items:center;justify-content:center;box-shadow:0 12px 26px -12px rgba(18,16,26,.4);z-index:5;transition:transform .2s,background .2s,color .2s,opacity .2s}
.gs-nav:hover{background:var(--ink);color:#fff;transform:translateY(-50%) scale(1.06)}
.gs-prev{left:-14px}
.gs-next{right:-14px}
.gs-nav:disabled{opacity:.3;cursor:default;pointer-events:none}
@media(max-width:900px){.gs-nav{display:none}}
.work{display:block;background:var(--white);border:1px solid var(--line);border-radius:20px;overflow:hidden;transition:transform .25s,box-shadow .25s,border-color .25s}
.work:hover{transform:translateY(-6px);box-shadow:0 26px 54px -22px rgba(91,33,224,.28);border-color:transparent}
.work-media{position:relative;aspect-ratio:16/11;background:linear-gradient(135deg,var(--pop),var(--grape));overflow:hidden}
.work-media img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .4s ease}
.work:hover .work-media img{transform:scale(1.05)}
.work-ph{position:absolute;inset:0;display:flex;align-items:center;justify-content:center;color:#fff;font-family:var(--display-font);font-weight:700;font-size:26px;letter-spacing:-.02em;opacity:.9}
.work-arrow{position:absolute;top:14px;right:14px;width:38px;height:38px;border-radius:50%;background:rgba(255,255,255,.92);color:var(--ink);display:flex;align-items:center;justify-content:center;font-size:18px;font-weight:700;opacity:0;transform:translateY(-6px);transition:opacity .25s,transform .25s}
.work:hover .work-arrow{opacity:1;transform:none}
.work-body{padding:20px 22px}
.work-cat{display:block;font-size:12px;font-weight:600;text-transform:uppercase;letter-spacing:.1em;color:var(--pop);margin-bottom:6px}
.work-title{font-size:19px;font-weight:600;color:var(--ink)}
.gallery-empty{text-align:center;color:var(--mist);font-size:16px;padding:40px 0;border:2px dashed var(--line);border-radius:20px}

/* ---- Pour qui ---- */
.audience{padding:64px 0 8px}
.audience-label{text-align:center;font-size:14px;font-weight:600;letter-spacing:.28em;text-transform:uppercase;color:var(--mist);margin-bottom:40px}
.audience-grid{display:flex;flex-wrap:wrap;justify-content:center;gap:18px;max-width:820px;margin:0 auto}
.audience-pill{display:inline-flex;align-items:center;gap:14px;background:var(--white);border:1px solid var(--line);border-radius:100px;padding:15px 30px;font-family:var(--display-font);font-size:calc(20px * var(--fs-scale));font-weight:600;color:var(--ink);box-shadow:0 8px 22px -16px rgba(18,16,26,.45);transition:transform .2s,box-shadow .2s,border-color .2s}
.audience-pill:hover{transform:translateY(-3px);box-shadow:0 16px 30px -18px rgba(91,33,224,.45);border-color:transparent}
.audience-pill .ai{color:var(--pop);display:flex;flex-shrink:0}
.audience-pill .ai svg{width:26px;height:26px}

/* ---- Section base ---- */
.section{padding:96px 0}
.sec-head{max-width:640px;margin-bottom:56px}
.sec-head .tag{font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:.14em;color:var(--pop);margin-bottom:16px}
.sec-head h2{font-size:calc(clamp(32px,4.6vw,50px) * var(--hs-scale));font-weight:700;margin-bottom:16px}
.sec-head p{font-size:calc(18px * var(--fs-scale));color:var(--mist)}

/* ---- Services ---- */
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.card{background:var(--white);border:1px solid var(--line);border-radius:20px;padding:34px 30px;transition:transform .25s,box-shadow .25s,border-color .25s}
.card:hover{transform:translateY(-6px);box-shadow:0 24px 50px -20px rgba(91,33,224,.22);border-color:transparent}
.card .ico{width:52px;height:52px;border-radius:14px;background:linear-gradient(135deg,var(--pop),var(--grape));display:flex;align-items:center;justify-content:center;margin-bottom:22px}
.card .ico svg{width:26px;height:26px;stroke:#fff;fill:none;stroke-width:2}
.card h3{font-size:calc(21px * var(--hs-scale));font-weight:600;margin-bottom:10px}
.card p{font-size:calc(15px * var(--fs-scale));color:var(--mist)}

/* ---- Why ---- */
.why{background:var(--ink);color:var(--paper)}
.why .sec-head h2{color:var(--paper)}
.why .sec-head .tag{color:var(--pop)}
.why .sec-head p{color:#a49fb2}
.why-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:20px 60px}
.why-item{display:flex;gap:18px;padding:22px 0;border-top:1px solid rgba(255,255,255,.1)}
.why-item .k{font-family:var(--display-font);font-size:15px;font-weight:600;color:var(--pop);padding-top:3px;min-width:34px}
.why-item h4{font-size:calc(18px * var(--hs-scale));font-weight:600;margin-bottom:4px}
.why-item p{font-size:calc(14px * var(--fs-scale));color:#a49fb2}

/* ---- Process ---- */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.step{position:relative;background:var(--white);border:1px solid var(--line);border-radius:20px;padding:28px 26px;transition:transform .25s,box-shadow .25s,border-color .25s}
.step:hover{transform:translateY(-6px);box-shadow:0 24px 50px -20px rgba(91,33,224,.22);border-color:transparent}
.step .n{display:inline-block;font-family:var(--display-font);font-size:13px;font-weight:700;color:var(--pop);background:rgba(255,46,136,.12);background:color-mix(in srgb, var(--pop) 13%, transparent);padding:6px 14px;border-radius:100px;letter-spacing:.02em}
.step h4{font-size:calc(20px * var(--hs-scale));font-weight:600;margin:16px 0 8px}
.step p{font-size:calc(15px * var(--fs-scale));color:var(--mist)}

/* ---- Plans ---- */
.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.plan{background:var(--white);border:1px solid var(--line);border-radius:20px;padding:34px 30px}
.plan.feat{background:var(--ink);color:var(--paper);border-color:var(--ink);transform:scale(1.03)}
.plan .p-name{font-size:14px;font-weight:600;text-transform:uppercase;letter-spacing:.1em;color:var(--pop);margin-bottom:14px}
.plan .p-time{font-family:var(--display-font);font-size:calc(34px * var(--hs-scale));font-weight:700;margin-bottom:6px}
.plan .p-sub{font-size:calc(14px * var(--fs-scale));color:var(--mist);margin-bottom:24px}
.plan.feat .p-sub{color:#a49fb2}
.plan ul{list-style:none;display:flex;flex-direction:column;gap:12px;margin-bottom:28px}
.plan li{font-size:calc(15px * var(--fs-scale));display:flex;gap:10px;align-items:flex-start}
.plan li::before{content:"";width:18px;height:18px;border-radius:50%;background:rgba(255,46,136,.15);flex-shrink:0;margin-top:3px;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='12' viewBox='0 0 24 24' fill='none' stroke='%23ff2e88' stroke-width='3'%3E%3Cpolyline points='20 6 9 17 4 12'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:center}

/* ---- CTA ---- */
.cta-band{background:linear-gradient(120deg,var(--grape),var(--pop));color:#fff;border-radius:28px;padding:64px 48px;text-align:center;position:relative;overflow:hidden}
.cta-band h2{font-size:calc(clamp(30px,4.4vw,48px) * var(--hs-scale));font-weight:700;margin-bottom:16px;position:relative;z-index:1;color:#fff}
.cta-band p{font-size:calc(18px * var(--fs-scale));opacity:.92;max-width:520px;margin:0 auto 32px;position:relative;z-index:1}
.cta-band .btn{background:#fff;color:var(--ink);position:relative;z-index:1}
.cta-band .btn:hover{background:var(--ink);color:#fff}
.cta-band .ring{position:absolute;border:2px solid rgba(255,255,255,.18);border-radius:50%}
.r1{width:400px;height:400px;top:-160px;left:-100px}
.r2{width:300px;height:300px;bottom:-160px;right:-80px}

/* ---- Footer ---- */
.site-footer{background:var(--ink);color:var(--paper);padding:64px 0 32px}
.foot-grid{display:grid;grid-template-columns:2fr 1fr 1fr;gap:40px;margin-bottom:48px}
.foot-grid .logo{color:var(--paper);margin-bottom:16px}
.foot-grid p{color:#a49fb2;font-size:15px;max-width:300px}
.foot-col h5{font-size:13px;text-transform:uppercase;letter-spacing:.12em;color:#a49fb2;margin-bottom:18px}
.foot-col a{display:block;font-size:15px;margin-bottom:12px;color:var(--paper);transition:color .2s}
.foot-col a:hover{color:var(--pop)}
.foot-bottom{border-top:1px solid rgba(255,255,255,.1);padding-top:24px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;font-size:14px;color:#a49fb2}

/* ---- Generic page/post content ---- */
.page-content{padding:80px 0;max-width:820px}
.page-content h1{font-size:clamp(32px,5vw,52px);margin-bottom:24px}
.page-content h2{font-size:28px;margin:32px 0 12px}
.page-content p{margin-bottom:18px;color:#3a3745}
.page-content a{color:var(--grape);text-decoration:underline}
.page-content img{border-radius:16px;margin:24px 0}
.error404 .page-content{text-align:center}

/* ---- reveal anim ---- */
.reveal{opacity:0;transform:translateY(24px);transition:opacity .6s ease,transform .6s ease}
.reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none}html{scroll-behavior:auto}}

/* ---- Responsive ---- */
@media(max-width:900px){
  .cards,.steps,.plans,.why-grid,.foot-grid{grid-template-columns:1fr}
  .gallery-track .work{flex-basis:300px}
  .stats-grid{grid-template-columns:repeat(2,1fr)}
  .stat:nth-child(2){border-right:0}
  .stat:nth-child(1),.stat:nth-child(2){border-bottom:1px solid var(--line)}
  .plan.feat{transform:none}
  .foot-grid{grid-template-columns:1fr 1fr}
}
@media(max-width:640px){
  .nav-links{position:fixed;inset:72px 0 auto 0;background:var(--paper);flex-direction:column;padding:24px;gap:18px;border-bottom:1px solid var(--line);transform:translateY(-120%);transition:transform .3s;box-shadow:0 20px 40px -20px rgba(0,0,0,.2)}
  .nav-links.open{transform:none}
  .burger{display:flex}
  .stats-grid{grid-template-columns:1fr}
  .gallery-track .work{flex-basis:82%}
  .stat{border-right:0;border-bottom:1px solid var(--line)}
  .cta-band{padding:48px 24px}
  .audience-grid{gap:12px}
  .audience-pill{font-size:17px;padding:13px 22px;width:100%;justify-content:flex-start}
}